Innovative Media Planners

How to Measure Organic Traffic with Google Analytics

Monitoring organic traffic is a key part of any SEO professional’s job. And with Google Analytics, doing this is easy, and free. Here’s a quick guide to help you explore some key metrics. Google Analytics is one of the web’s most popular analytics tools. It’s a free service, so you should set up an account now if you haven’t already done so. 1) Organic search traffic section Google Analytics (GA) lets you see the keywords people searched for when they arrived at your site via the organic search results, the traffic that comes from Google or Bing that you’ve not paid … [Continue Reading]

Search optimization in a mobile world [Infographic]

Did you know that 50% of local searches now take place on smartphones?!?! Here are some thought-provoking statistics about search on mobile. As search continues to go mobile, more and more commerce will take place from your customers' smartphones and tablets. Taking advantage of the opportunities that a strong mobile search strategy offers your business is just as important as optimizing for desktop traffic. Thanks to the guys at Alchemy Viral for this excellent infographic. … [Continue Reading]

SEO checklist – 10 things to check right now

If you’re new to search engine optimization, or SEO, and frankly, even if you aren't, there’s a lot to take in, a lot to remember. To make sure your bases are covered, here are ten things to check right now. (Start at the top of your web pages and work down.) 1) The blue text you see in the search results (see the picture further down) is called the ‘title tag’. What do yours look like? Are they enticing? Keyword rich? If someone read yours, would you want to click through from the search results to your site? 2) Does your meta description, the bit that comes underneath the … [Continue Reading]

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IMP Advertising SEO tips: 5 Ways to Make Your Business Penguin-Proof

In the weeks since Google first unveiled its Penguin update, I have seen smart business owners turn into Chicken Little. They've ripped apart their home pages, designed new layouts, added new pages -- all in hopes of recovering their lost rankings. Plenty of the "Good Guys" were hit hard by Penguin, and hopefully, Penguin 1.1 is the first of many tweaks that will get the "Good Guys" back on top. Whether you were hit hard by Penguin or not, you're probably now wondering what the next algorithm change will bring. What cute animal will it be named after? How will it affect your web traffic … [Continue Reading]

Top Five Local Search Engines You Should Be Targeting

We usually hyper focus on Google Place search and Maps results, since they have such large market share. But there are good reasons for local businesses to be concerned with ranking elsewhere as well. So, here are a few other local search engines to consider, and a few tips for ranking effectively in their results. It’s not surprising that many businesses focus mainly on ranking well in Google’s local results, but working to rank well in some other search properties often has the benefit of helping to augment one’s rankings in Google, too. Ranking well in directories can give … [Continue Reading]

How to Measure Organic Traffic with Google Analytics

Search optimization in a mobile world [Infographic]

SEO checklist – 10 things to check right now

IMP Advertising SEO tips: 5 Ways to Make Your Business Penguin-Proof

Top Five Local Search Engines You Should Be Targeting

The IMP Advantage

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How to Measure Organic Traffic with Google Analytics

Search optimization in a mobile world [Infographic]

SEO checklist – 10 things to check right now

Web Development

Social Media Marketing

Search Engine Optimization