Bay Area’s Innovative Media Planners is a full service digital agency. What this means is that we have the ability to do any form of media, whether it is internet based, mobile device based, etc. We help businesses with putting together the right mix of advertising to make sure that they show up at the right place at the right time.
Advertising can be quite expensive with out the right strategy because if it is not done with the right balance, the return on investment will be small if there is any at all. Many clients have stated that they have tried advertising in many different forms of internet marketing and it did not work for them. The fact is that most internet advertising, when done alone is quite ineffective.
Our San Ramon marketing team looks at advertising as an investment. As you may have heard this before from other companies, we actually have a reason for this phrase. Let me explain our philosophy. Most people, when they are planning to invest their money, they meet with someone who has more knowledge on what will result in the highest return with the appropriate amount of risk that person is willing to take. Typically it is an investment advisor, financial planner or stock broker. The reason being, is that they want a professional to help them, so that they do not make a mistake and lose all of their money. In my experience, these professionals always recommend diversification of your investments because it almost eliminates the possibility of losing all of your money at once. So to sum it all up, when considering doing any type of advertising, business owners should do the same thing as they would with their financial investments. They should meet with a professional that is not bias to any one type of advertising.
Most of the representatives that contact you, work for a company and have a product or select number of products that they can offer. So they look at a way to position those products so they can sell them to you. Unfortunately, there are times where they are not the right product, or they are not being packaged with the right strategy. Thus, it does not work because it was not executed correctly.
Innovative Media Planners of the Bay Area does not have a specific product that we work with. So the advantage with working with us, is that we design a strategy based on your needs, not what we have to offer. We start with a proper assessment of the company first. This is a very detailed evaluation of your company to find out as much as we can about your business and industry. Then we do market research about that specific business to put together an appropriate strategy to help that business achieve the goals that they have set for them self. We take into consideration the short term and long term goals. This is because if you only prepare for one, chances are you will miss the other.
Thank you for visiting us! Please feel free to contact us for a free evaluation.